Our final year project is a social media campaign that supports National Heritage Board (NHB)’s SG Heritage Business Scheme. We will select two businesses (Tai Chong Kok, a traditional Cantonese pastry business, and Prince Coffee House, a Hainanese-Western fusion restaurant, hoping to showcase each business’s unique identities and place in Singapore’s heritage and culture. We aim to highlight their impact on the community, their history and legacy, and their artistry and craft - urging and encouraging viewers to explore, support and connect with these places before they’re gone. Following NHB’s aim to engender youth awareness to these businesses, we will use our perspective and understanding of youths to develop content that will appeal to young audiences, making for effective content that works.

Wen Zhou, Tai Chong Kok’s head baker, teaches our host, Yan Kai, how to make Nian Gao step by step. Simultaneously, Wen Zhou is interviewed about the pastry-making process, the history of Nian Gao and what makes crafting pastries by hand so special. Viewers get an insight into how Tai Chong Kok handmakes their pastries, gaining a deeper understanding on the effort behind these classic pastries.

Contributions: Producer, Writer, Assistant Editor (Colourist)

Youths sent in assumptions they had about traditional Chinese pastries and/or traditional Chinese pastries shops. Mr Ham, the current owner of Tai Chong Kok, determines if these assumptions are correct or incorrect. Through his responses, viewers gain a deeper understanding about traditional Chinese pastries.

Contributions: Producer, Writer, Assistant Editor (Rough Cut)

The video takes viewers through the story of Prince Coffee House. From Uncle Jimmy’s Hainan origins, to Prince Coffee House’s first opening at Shaw Tower, the documentary sheds light on how the restaurant became what it is today. At the end, Uncle Jimmy shares his plans to retire and close the restaurant for good, hopefully encouraging viewers to dine at the restaurant in its final days.

Contributions: Producer

This video centers around Prince Coffee House’s Hainanese Pork Chop. It takes viewers through the traditional Hainanese origins of the dish, its ingredients, and what makes this dish stand out amongst the rest. Through this video, viewers will gain a deeper understanding and appreciation of this beloved Prince Coffee House dish.

Contributions: Producer, Writer

Find your Tai Chong Kok pastry counterpart for this Chinese New Year.

Contributions: Writer, Assistant of Marketing & Design (Illustrated Dragon Phoenix Pastry, Soft Cake, & Picture Cookies)

Producer: Oversaw all operations of the project. Main point of contact for clients, external parties, and supervisors (crafting emails, making calls). Disseminated information to the team, assigning tasks and setting deadlines/milestones. Ensured necessary documents were signed/completed (eg. Location Shoot Agreements, Personal Release Forms, Budget).

Writer: Ideated and wrote scripts for videos ('The Craft', 'Correct or Not', 'A-List Hainanese Pork, crafting questions for interviews. On set, referenced the script, and ensured that the shoot goes accordingly. Interviewed the subjects and ensuring all questions are answered sufficiently. Additionally, wrote social media captions for all posts.

Assistant Editor: Assisted Priscilla in doing a rough cut for 'Correct or Not', and helped her colour correct 'The Craft'.

Assistant of Marketing & Design: Assists the Head of Marketing and Design in ideating and executing social media posts concepts.

Writer: Wrote the copy for 'Which Pastry Are You' and social media captions for all posts.